SMP Consulting – Collin Segelov

Collin Segelov developed his research-based fascination with interpersonal communication processes on the back of an award winning 25-year career in print, radio and television media.

As a TV executive and presenter, he remains Australia’s only winner of the Cude de Seville Prize, and leads SMP Strategic Communication Consulting, and Crisis Communication Management.

Initially trained in economics and political journalism, his later studies in communication range from individual motivation to mass marketing, while his award-recognised work on behalf of the Australian advertising industry has seen him elected to the Executive Committee of the World Federation of Advertisers.

Over the past 15 years, his formula for superior communication has been successfully applied throughout Australia and exported to Europe, Japan, Korea and China.

In company with fellow director Fran Simons, Collin contributes to a rare combination of expertise across a range of strategic communications and human capital fields of practice.